Leave Your Mark.
Brand marketing services for professional services, government contractors, and public entities.
Industries We Work With
Brand marketing is more important than ever.
Numbers to Know
5%
The percentage of time a buyer spends talking to a salesperson during the decision-making period. The rest of the time is spent doing their own research.
95%
The percentage of your market that is not in a position to buy your service at any given time.
5%
The percentage of your market looking for your service. Over half of this market will make a decision based on reputation and brand recognition.
Latest Blog Posts
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Why Small-to-Midsize Professional Service Firms Need B2B Marketing to Compete with Big Brands
April 7, 2025Insights from a Top Branding Agency in Austin As Central Texas continues its rapid growth, the competitive landscape for professional service businesses—especially those serving public entities—is becoming more intense. At Hot Dog Marketing, a leading branding agency in Austin, we’ve seen how local firms that once secured projects with ease are now facing serious competition… -
6 Steps to Build a Marketing Budget That Scales with Your Business
March 25, 2025As a small or medium-sized business (SMB) owner, you already know that marketing is essential to growth. But how much should you spend? Where should that money go? How do you create a marketing budget that adapts to your business scales? A marketing budget isn’t just a number you plug in once and forget. It… -
What’s a ‘Good’ ROI in Marketing? Benchmarks for Professional Services
March 19, 2025Marketing is an essential investment for any business, but measuring return on investment (ROI) isn’t always straightforward for service-based businesses, professional service firms, and SaaS companies. Unlike businesses selling physical products, service-based companies deal with longer sales cycles, relationship-driven revenue, and intangible value, making it harder to pinpoint exactly how marketing contributes to growth. So, what’s…
Company News
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Hot Dog Marketing Announces Free Workshops in 2025
For the third year, Hot Dog Marketing’s popular and completely free community workshops -
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